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  1. Surveys
  2. 2011
  3. December
  4. A
  5. Airport-Purchasers
0%
 
 
Hi! I'm conducting a brief survey about travel pillows. I noticed that you purchased one. May I ask you a few questions in exchange for a $15 cash gift? It should take no longer than 8 minutes of your time and we would really appreciate your opinion.
 
 
 
* 1. Before you entered this Hudson News store, which if any of these types of items were you planning to purchase? (All that apply)
 
a. Water/beverage
 
b. Snack/candy
 
c. Book/magazine/newspaper
 
d. Souvenir/gift
 
e. Travel pillow
 
f. Other travel comfort item, such as socks or a blanket
 
g. No item in particular/just browsing
 
h. Other
 

 
 
 
* 2. Which of these types of items did you ultimately purchase? (All that apply)
 
a. Water/beverage
 
b. Snack/candy
 
c. Book/magazine/newspaper
 
d. Souvenir/gift
 
e. Travel pillow
 
f. Other travel comfort item, such as socks or a blanket
 
g. No item in particular/just browsing
 
h. Other
 

 
 
 
* 3. Regarding the travel pillow in particular, when did you first have the idea to purchase a travel pillow today?
 
a. Before I arrived at the airport
 
b. After arriving at the airport but before shopping at the Hudson News store
 
c. When I saw travel pillows on display, before entering the store (or as I entered the store)
 
d. After I was in the store and saw the travel pillows
 
 
 
* Did you shop for a pillow at any other stores?
 
Yes
 
No
 
 
 
Why did you not buy a pillow at another store?
   
 
 
 
* 4. Without looking down, can you tell me the brand name of the pillow you purchased?
 
a. Clöudz
 
b. World's Greatest Travel Pillow
 
c. Brookstone
 
e. Don't know
 
d. Another Answer
 
 
 
 
* 5. Which of the following statements best describes you familiarity with the Clöudz brand?
 
a. I am a loyal Clöudz customer/I always buy Clöudz products
 
b. I have purchased items from Clöudz before and am familiar with the brand
 
c. The name sounds familiar, but I don't know much about it
 
d. I have not been aware of the Clöudz brand until today
 
e. Other
 
 
 
6. On a scale of 1-5 (5 being the most important), how important are the following attributes when it comes to travel pillows?
1 2 3 4 5
* a. Feel/softness
* b. Size/shape
* c. Durability/how it will hold up over time
* d. Brand
* e. Color
* f. Price
 
 
 
7. What other attributes, if any, do you consider important or appealing in a travel pillow?
   
 
 
 
Are there any value - added features, such as this snap, that you consider important in a pillow?
   
 
 
8. On a scale of 1-5 (5 being completely satisfied), how well do you think the pillow you purchased today is likely to satisfy your needs for each of these attributes?
1 2 3 4 5
* a. Feel/softness
* b. Size/shape
* c. Durability/how it will hold up over time
* d. Brand
* e. Color
* f. Price
 
 
 
* 9. Have you ever used an inflatable travel pillow?
 
Yes
 
No
 
Don't Recall
 
 
 
* What is your normal preference in terms of a filled pillow (like the one you purchased) versus an inflatable travel pillow?
 
a. Prefer filled
 
b. Prefer inflatable
 
c. Like them both about equally
 
d. Don't know
 
***Why (filled or inflatable)
 

 
 
 
* 10. For whom did you purchase the travel pillow today?
 
a. Myself
 
b. My spouse/significant other/traveling companion
 
c. My child
 
d. Other
 
 
 
 
* 11. How would you describe your typical use of travel pillows in relation to your air travel?
 
a. I use a pillow every time/almost every time I fly
 
b. I use a pillow sometimes/occasionally
 
c. I seldom use a pillow, but have at least once before
 
d. I have never used a travel pillow before today
 
 
 
* 12. What happened to the last travel pillow you purchased?
 
a. I still own it, but didn't bring it on this trip
 
b. I gave it to another family member/friend to use
 
c. I left it on a plane intentionally
 
d. I lost it
 
e. It wore out and I threw it away
 
f. Don't recall
 
g. Other
 
 
 
 
* 13. Why have you never purchased a travel pillow before today? (All that apply)
 
a. It just never really crossed my mind
 
b. I don't usually sleep on planes
 
c. I relax or sleep well enough on planes without one
 
d. I had heard negative things about them
 
e. I didn't expect them to be comfortable
 
f. I didn't want to have to carry it around
 
g. The pillows provide by the airlines had seemed sufficient
 
h. I didn't think they would last long enough to justify the cost
 
i. I rarely travel
 
j. I couldn't find a style I liked before today
 
k. I hadn't liked the way they look in general
 
l. Other
 

 
 
 
* 14. Given those reasons for not purchasing one before, why did you purchase a travel pillow today? (All the apply)
 
a. I dropped my objection and planned in advance to purchase a pillow
 
b. I saw these in the store and had an impulse to try one
 
c. These pillows seemed softer/more comfortable than others I've seen
 
d. This pillow has a nicer appearance than other I've seen
 
e. I have a longer than usual flight and wanted to try using a pillow
 
f. I have specific pain in my back or neck and thought the pillow might help
 
g. This pillow is more attractively priced than other options I've seen
 
h. Other
 

 
 
 
* 15. How do you intend to use the travel pillow you purchased today?
 
a. To help me sleep more comfortably on my flight
 
b. To rest(awake) more comfortably on my flight - read, listen to music, etc.
 
c. As a gift for another person
 
d. Other
 
 
 
 
* 16. What do you intend to do with the travel pillow after this trip?
 
a. Keep it for future travel
 
b. Leave it on the plane
 
c. Leave it at my hotel/destination
 
d. Other and Why(b)
 
 
 
 
* 17. Where is your destination today?
 
a. Continental United States (lower 48 states and Washington, DC)
 
b. Alaska or Hawaii
 
c. Canada
 
d. Mexico
 
e. Caribbean
 
f. South America
 
g. Europe/Middle East
 
h. Asia
 
i. Africa
 
j. Australia/New Zealand
 
 
 
* 18. Combining all legs of your trip, how long will you be in the air today?
 
a. Under 1 hour
 
b. 1-2 hours
 
c. 2-4 hours
 
d. 4-6 hours
 
e. Over 6 hours
 
 
 
* What is the primary purpose of your trip?
 
a. Business
 
b. Pleasure
 
 
20. On a scale of 1-5 (5 being extremely interested), how interested would you be in these other travel comfort products?
1 2 3 4 5
* a. Travel Blanket
* b. Travel Slippers
* c. Travel Socks
* d. Travel Pashmina/Shawl
* e. Kids Versions of Above Products
 
 
 
21. Can you think of any other products that you would like to buy, whether they exist on the market today or not, that would make air travel more comfortable for you? (Open ended)
   
 
 
 
* 22. Who else is in your traveling party? (All that apply)
 
a. Nobody
 
b. Professional colleague(s)
 
c. Spouse/significant other/friend
 
d. Child or multiple children

 
 
 
* 23. May I ask into which of the following age ranges you fall?
 
a. Under 18
 
b. 18-24
 
c. 25-34
 
d. 35-44
 
e. 45-54
 
f. 55-64
 
g. Over 65
 
 
 
* 24. Gender
 
a. Male
 
b. Female
 
 
 
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