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Exit Survey
 
 
Hello:

You are invited to participate in our survey about customer satisfaction of budget airline, AirAsia. It will take approximately five minutes to complete the questionnaire.

Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.

Thank you very much for your time and support.
 
 
 
* Have you travelled with AirAsia before? (If no, questionnaire will be ended)
 
YES
 
NO
 
 
 
What is your purpose for the latest travel with AirAsia?
 
Business
 
Leisure
 
 
 
Why did you choose to travel with AirAsia (Select all that apply)?
 
I have travelled with AirAsia before and I loved the experience.
 
There was a fares promotion.
 
The fares were reasonable.
 
The timing of the flight was what I wanted.
 
The destination was what I wanted.
 
Recommendation by relatives/friends.
 
Other
 

 
 
How satisfied are you with the following:
Very dissatisfied Somewhat dissatisfied Neutral Somewhat satisfied Very satisfied
Baggage allowance
Online booking platform
Flight schedule and punctuality
Destination network
Competitive fares
In-flight amenities
 
 
 
How satisfied are you with your AirAsia experience ?
Very dissatisfied
Somewhat dissatisfied
Neutral
Somewhat satisfied
Very satisfied
 
 
 
How likely are you to travel with AirAsia again?
 
Very unlikely
 
Somewhat unlikely
 
Neutral
 
Somewhat likely
 
Very likely
 
 
 
Please allocate 100 points on attributes that matter to you to fly with AirAsia.
Baggage allowance
Online booking platform
Flight schedule and punctuality
Destination network
Competitive fares
In-flight amenities
0
 
 
 
What is your gender?
 
Male
 
Female
 
 
 
What is your age?
 
Younger than 18
 
18 - 24
 
25 - 34
 
35 - 44
 
45 - 54
 
55 - 64
 
65 or older
 
Prefer not to answer
 
 
 
Which categories best describes your monthly income?
 
Below $15,000
 
$15,000 - $24,999
 
$25,000 - $34,999
 
$35,000 - $44,999
 
$45,000 - $54,999
 
$55,000 or above
 
Prefer not to answer