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  1. Surveys
  2. 2012
  3. July
  4. A
  5. Air Miles Sales Driver
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Hello and thank you for your time today. As we mentioned in our email, we are conducting a survey on behalf of The Children's Place. We would like to invite you to take a 5-7 minute survey and earn a coupon for 20% off your next purchase of $30 or more at The Children's Place.

Your answers will help us improve so please provide honest feedback. All information will be confidential.
 
 
 
* Are you currently an Air Miles collector?
 
Yes
 
No
 
 
 
* In the past 12 months, about how much have you spent on children’s clothing? Your best estimate is okay.
   
 
 
 
* What percentage of that was spent at The Children's Place vs. other retailers? (Must add up to 100%)
% at The Children's Place
% at other stores which also offer Air Miles for buying children’s clothing
% at stores which do not offer Air Miles for buying children’s clothing
0
Values must add up to 100
 
 
 
* When you shop at The Children's Place, how often do you use your Air Miles card to make sure you earn miles?
 
Always
 
Most of the time
 
Some of the time
 
Never
 
 
Where would you be more likely to go to make the following types of purchases?
The Children's Place Other Retailer N/A
* Tops (i.e. Dresses/Rompers, Long sleeve tops, Onesies/Body suits, Polo/Rugby shirts, Short sleeve tops, Sweaters, Tanks/Camis, T-Shirts)
* Bottoms (i.e. Coveralls, Dress pants, Jeans/Denim, Leggings, Shorts, Skirts/Skorts, Sweats)
* Outerwear (i.e. Active wear, Jackets, Vests, Sports Coats)
* Sleepwear (i.e. Pajama sets, Pajama tops, Pajama bottoms)
* Swimwear (i.e. Swim trunks, One piece bathing suit, Bikini/tankini)
* Special Occasions Outfits
* School uniforms
* Accessories (i.e. Bags, Hats, Sunglasses, Jewelry, Shoes, Socks/tights, Underwear)
 
 
 
* Have you spent more money on a purchase at The Children's Place to earn Air Miles for the purchase?
 
Yes, often
 
Yes, sometimes
 
Yes, once
 
No, never
 
 
 
* How much more do you typically spend per purchase at The Children's Place to earn more Air Miles?
 
$1-10
 
$11-20
 
$21-30
 
$31-40
 
$41-50
 
Over $50
 
 
 
* Do you shop more at The Children's Place because you can earn Air Miles?
 
Yes, a lot more often
 
Yes, somewhat more often
 
No, does not change my shopping behavior
 
 
 
* What store(s) do you typically shop at for children's clothing instead of The Children's Place?
   
 
 
 
Do you have any additional comments for The Children's Place?
   
 
 
 

Just For The Record

The following demographic questions are to make sure we listen to all types of customers. All answers will be kept confidential.
 
 
* What is your age?
   
 
 
 
* What is your gender?
 
Female
 
Male
 
 
 
* How many children (or grandchildren) do you purchase clothing for?
   
 
 
What are the ages & genders of the children you purchase clothing for?

Please check all that apply

Boy Girl N/A
* 0-12 months
* 1-3 years old
* 4-6 years old
* 7-10 years old
* 11-13 years old
 
 

* Roughly speaking, in what range does your total annual family income fall?
 
Under $25,000
 
$25-35,000
 
$35-50,000
 
$50-75,000
 
$75-100,000
 
$100-150,000
 
Over $150,000
 
Prefer not to answer
 
 

* Which of the following categories best describes your ethnic background?
 
Caucasian/White
 
African American
 
Latino/Hispanic
 
Asian
 
Prefer not to answer
 
Other
 
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