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  5. AIM Conference Survey

AIM Conference Survey

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Exit Survey »
 
 
* Full Name
   
 
 
 
Title
   
 
 
 
* Company Name
   
 
 
 
Email Address
   
 
 
 
* Mailing Address:
   
 
 
What are the most important ATTRIBUTES for advertising your property online?
Very Unimportant Unimportant Neutral Important Very Important
Location
Square footage
Price
Pet policy
School districts
Amenities
Photos and floor plans
Parking
Laundry
 
 
How important are the following online FEATURES to a renter searching for your property?
Very Unimportant Unimportant Neutral Important Very Important
Virtual tours
Property reviews
Neighborhood/area Info
Platform for renter communication
Proximity to local businesses
Social media tools
 
 
What ANCILLARY SERVICES do you think your renters are looking for when searching for an apartment online?
Very Unimportant Unimportant Neutral Important Very Important
Moving services
Storage
Utility hook-up
Furniture
Area orientation
Renters insurance
 
 
How important are the following to renters SEARCHING for your property?
Very Unimportant Unimportant Neutral Important Very Important
Mobile applications
Social media
Text messaging
Search engine ranking
Multilingual
 
 
 
* When deciding to ADVERTISE online, please rank the TOP FOUR WAYS, with 1 being the best:
Ease of onboarding
Contract flexibility
Lead quantity
Search engine ranking
Presentation of your property
Cost per lease/lead
Lead tracking
 
 
 
* What are the TOP FOUR WAYS renters FIND your property? Please rank 1-4, with 1 being the best
MyNewPlace.com
ForRent.com
ApartmentRatings.com
Craigslist
Rent.com
RentWiki.com
ApartmentGuide.com
Apartments.com
ApartmentFinder.com
Print Advertising
ApartmentSearch.com
 
 
 
Do you use DATA FEEDS to keep content current?
 
Yes
 
No
 
 
 
Do you do business with ILS that do not accept DATA FEEDS?
 
Yes
 
No
 
 
 
If there are TWO referral sources on a guest card, how do you decide which to pay?
 
First invoice received
 
Phone tracking
 
Source you value the most
 
Most persistent
 
Price
 
Other
 
 
 
 
Please RANK your preference of the following business models. Please rank 1-4 with 1 being the most preferred
Pay per lease
Pay per lead
Subscription based
Classified postings (craigslist.org)
 
 
 
Would you be interested in discounted pricing in exchange for an exclusive furniture agreement?
 
Yes
 
No
 
 
 
Would you be interested in providing occupancy data in exchange for the ability to run unlimited competitive shops?
 
Yes
 
No
 
 
 
To thank you for taking the time to complete our survey, we would like to send you a $10 gift card. Which would you prefer?
 
Target
 
Starbucks