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Surveys
2010
December
A
AFEX Internal Team eSurvey
AFEX Internal Team eSurvey
0%
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*
Are you a member of the sales force?
Yes
No
*
How long have you been with the company?
Less than one year
1-4 years
5-10 years
11-20 years
More than 20 years
*
Including your time with AFEX, how long have you worked in the foreign exchange industry?
Less than one year
1-4 years
5-10 years
11-20 years
More than 20 years
*
If you are responsible for a specific geographic region, please indicate the region on which your work is focused.
United States
UK
Sweden
Asia Pacific
Switzerland
Australia/New Zealand
All global regions
Please rank each of the following aspects of AFEX’s corporate culture on a 1-5 scale (with 1 being the worst and 5 being the best):
1
2
3
4
5
*
Unified sense of corporate strategic direction
*
Professional development and management support
*
Fun and friendly work environment
*
Sharing of best practices among departments
*
Communication among geographical regions
*
Skill and energy of sales team
*
Maintaining proper balance between selling and operational flexibility/capability
*
Use of technology to improve business process and client experience
*
Communication among departments
*
Commitment to client satisfaction
*
Commitment to always acting in the client’s best interest
*
Expertise of sales/client relations staff
*
Open and honest relationship with senior management
*
Sharing of best practices among geographical regions
*
What do you feel are the TOP 2 attributes clients and prospective clients are looking for from a foreign exchange partner?
Better rates
Reasonable service fees
Reliable back office operations to ensure client needs are met
Expertise in foreign exchange products, currencies, and strategies
A strong personal relationship with a company account executive
Knowledge of the client’s business model and currency exchange needs
Innovative technology infrastructure to enable clients to manage FX themselves
Company size, longevity, and stability
Other
*
What do you feel clients would identify as the top 2 strengths of AFEX today?
Reasonable service fees
A strong personal relationship with a company account executive
Reliable back office operations to ensure client needs are met
Innovative technology infrastructure to enable clients to manage FX themselves
Knowledge of the client’s business model and currency exchange needs
Expertise in foreign exchange products, currencies, and strategies
Better rates
Company size, longevity, and stability
Other
*
What do you feel clients would identify as the top 2 weakest attributes of AFEX today?
Restrictive or limited credit policies
Rates that are not competitive
Too limited product assortment (spot and forward only)
Fees that are not reasonable
Overreliance on account executive to maintain relationship and take action
Operational inefficiency (for example, timing of wire transfers)
Substandard technology tools
Low level of industry knowledge
Process inflexibility
Inappropriate product range for larger or more complex client types
Other
Thinking about the business as a whole, if you were the company’s CEO, what would you be focused on to make AFEX as successful as possible?
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