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Surveys
2010
December
A
AFEX Client eSurvey test
AFEX Client eSurvey test
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1. How would you describe the role that you play in the selection of a foreign currency exchange partner for your company?
Primary decision maker
Not the primary decision maker, but strong influencer
Share decision making responsibilities with others
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How would you describe the role that you play in the day-to-day processing of foreign exchange payments?
Primary manager of day-to-day process
Involved in day-to-day process with other team members
Not involved in day-to-day foreign exchange process
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What is your title?
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If you are responsible for a specific geographic region, please indicate the region on which your work is focused.
United States
UK
Sweden
Asia Pacific
Switzerland
Australia/New Zealand
All global regions
Please rank each of the following aspects of AFEX’s corporate culture on a 1-5 scale (with 1 being the worst and 5 being the best):
1
2
3
4
5
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Fun and friendly work environment
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Commitment to always acting in the client’s best interest
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Sharing of best practices among departments
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Expertise of sales/client relations staff
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Communication among departments
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Commitment to client satisfaction
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Unified sense of corporate strategic direction
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Communication among geographical regions
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Maintaining proper balance between selling and operational flexibility/capability
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Sharing of best practices among geographical regions
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Skill and energy of sales team
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Open and honest relationship with senior management
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Professional development and management support
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Use of technology to improve business process and client experience
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What do you feel are the TOP 2 attributes clients and prospective clients are looking for from a foreign exchange partner?
A strong personal relationship with a company account executive
Company size, longevity, and stability
Reasonable service fees
Reliable back office operations to ensure client needs are met
Better rates
Innovative technology infrastructure to enable clients to manage FX themselves
Expertise in foreign exchange products, currencies, and strategies
Knowledge of the client’s business model and currency exchange needs
Other
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What do you feel clients would identify as the top 2 strengths of AFEX today?
Innovative technology infrastructure to enable clients to manage FX themselves
Reliable back office operations to ensure client needs are met
Expertise in foreign exchange products, currencies, and strategies
Reasonable service fees
Company size, longevity, and stability
A strong personal relationship with a company account executive
Better rates
Knowledge of the client’s business model and currency exchange needs
Other
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What do you feel clients would identify as the top 2 weakest attributes of AFEX today?
Rates that are not competitive
Too limited product assortment (spot and forward only)
Inappropriate product range for larger or more complex client types
Process inflexibility
Operational inefficiency (for example, timing of wire transfers)
Low level of industry knowledge
Restrictive or limited credit policies
Substandard technology tools
Overreliance on account executive to maintain relationship and take action
Fees that are not reasonable
Other
Thinking about the business as a whole, if you were the company’s CEO, what would you be focused on to make AFEX as successful as possible?
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