Aeropostale - Market Survey 1

Have you heard of Aeropostale?

Yes

No

If yes, how familiar are you with the brand?

Not at all familiar

Fairly familiar

Extremely familiar

How did you hear of Aeropostale?

Outdoor advertising

Brand website

Print media (magazine)

Digital media (social media)

Window display

Word of mouth (friends & family)

Fashion influencers or celebrities

Which of the following are the young-fashion brands you buy from?

Do you like wearing t-shirts/sweatshirts with large graphics? (Brand logos primarily)

Yes

No

What kinds of promotional activities do you pay attention to? (Tick all that apply)

Digital Media (online)

Print Media (newspapers, magazines)

Outdoor Advertising (bus stops, billboards, transport adverts)

Broadcast Media (television and radio)

Direct Marketing (emailers)

Where do you get most of your fashion news from?

Digital Media (social media - facebook, instagram, pinterest and tumblr)

Print Magazines (Vogue, Harpers Bazaar etc)

Digital Magazines (Complex, Dazed, Style Caster etc)

Emailers

Websites

Outdoor Advertising

What is your preferred shopping mall in Singapore?

Do you know what shock advertising is?

Yes

No

Which fashion influencer & celebrities' style do you look upto?