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This survey is about a new [product/service] concept that is described as follows:
[ENTER PRODUCT/SERVICE DESCRIPTION HERE] |
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How would you best describe your familiarity with a product/service like that described above? |
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If you are a current user, how long have you used [Product/Service]?
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How often could you find a use for this [Product/Service]?
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Based on the description, how interested would you be in buying this new [Product/Service] if priced within your budget?
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| What is it that you like most about the [Product/Service]? | | |
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| What do you like least about the [Product/Service]? | | |
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Which of the following best describes your need for this product?
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| About what would you expect to pay for a new [Product/Service] like the one described? (Nearest dollar) | | |
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At what price would this new product begin to look inexpensive or cheap? Select one. |
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At what price would this new product begin to look inexpensive or cheap? Select one. |
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At what price would the product begin to look too expensive? Select one.
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At what price would the product begin to look so expensive that you would never consider buying it?
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If you knew that the average price of [Product/Service] was $[Enter Price], would you expect to pay more or less to buy the described product/service?
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We would like to ask you some questions about your usage of television and newspapers. |
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Which newspapers do you subscribe to or read regularly?
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For each of the time periods shown below, please indicate the number of hours during a TYPICAL WEEKDAY you spend watching television.
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We would like to ask you some questions about your usage of television and newspapers. |
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Which newspapers do you subscribe to or read regularly?
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For each of the time periods shown below, please indicate the number of hours during a TYPICAL WEEKDAY you spend watching television.
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Please tell us how the described product would rate on the following attributes.
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Please read the following description of a new product concept called [Concept Name].
Concept Description: [INSERT PRODUCT CONCEPT DESCRIPTION HERE] |
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Overall, what is your reaction to the described product? |
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What other brands of [Product Category] have you used? (Check all that apply.
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| What is it that you like about [Product]? Please enter as many items as you wish. | | |
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| What do you like least about [Product]? | | |
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| What would be your main reason for buying the product? | | |
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Overall, how interested are you in buying this product if it were available? Please check one. |
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Which of the following best describes your need for this product? |
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| Based on the description, what price would you expect to pay for the product? | | |
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Assuming the new product is priced comparably to other major brands, would you say it is a...
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| In what ways does the described product appear to be superior to other [Product Category] brands? | | |
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Overall, what would be your most important factors in choosing a [Product Category]? Please check three.
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Other than the product itself, which of the following would most influence you when deciding to buy a [Product]?
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