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  5. Adult Retention Survey April 2013

Adult Retention Survey April 2013

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Thank you in advance for taking the time to provide your feedback. You must complete the survey 100% in order to be automatically entered to win an iPod touch.

Please answer all questions in this survey based upon the person Learning Ally was for, and choose one answer per question that best applies, unless otherwise noted.
 
 
 
* What is the primary reason of how you came to consider audiobooks?
 
Recommended by Diagnosing Professional (doctor, reading specialist, etc.)
 
Recommended by School/Teacher
 
Recommended by Family Member/Friend
 
Saw an advertisement
 
Came up in research
 
Other
 
 
 
Why did you decide to try audiobooks? Rate each potential reason on how important it was to your decision.
Not Important Slightly Important Moderately Important Very Important Extremely Important
* To improve my basic reading skills (get to age appropriate level)
* To help me keep up in school by providing me with school textbooks/literature in a way I can more easily understand
* To provide me with leisure reading materials (non-school related) to support my personal interests and encourage interest in reading
* To reduce time spent on homework
* To improve my confidence
* To accelerate my reading skills (exceed age appropriate level)
* To increase my reading speed
* Other people said it would help
* I am always trying different reading aids
 
 
Evaluate what features mattered most to you in selecting an audiobook service. Rate each feature on how important it was to your decision.
Not Important Slightly Important Moderately Important Very Important Extremely Important
* Number of available titles (size of library selection)
* Has books I need for school
* Has books I am interested in (books for pleasure)
* Easy to find and download books
* Gives me access to as many books I want for one low price
* No need to buy special hardware or software to play audiobooks
* I am able to listen whenever and wherever
* Flexible playback options (e.g. narration speed, page navigation tools, search, etc.)
* Highlighted text to go with audio
* Books read by humans not computers
* Quality of narration
* Cost
 
 
 
* What led you to choose Learning Ally as an audiobook provider? Check all that apply.
 
It was the service recommended to me
 
It had the books I needed for school
 
It had the books I was most interested in
 
The books are read by people, not computers
 
Able to listen to books both at computer and on portable Apple devices
 
Only audiobook service for people with reading difficulties
 
Favorable reviews
 
Low cost/could get all the books I wanted for one price
 
Other
 

 
 
 
* What was the primary reason you chose Learning Ally as an audiobook provider? Choose one.
 
It was the service recommended to me
 
It had the books I needed for school
 
It had the books I was most interested in
 
The books are read by people, not computers
 
Able to listen to books both at computer and on portable Apple devices
 
Only audiobook service for people with reading difficulties
 
Favorable reviews
 
Low cost/could get all the books I wanted for one price
 
Other
 
 
 
 
* Approximately how many books a year did you listen to while you were a member?
 
0
 
1
 
2-3
 
4-6
 
7-12
 
More than 12
 
 
 
* What was the main reason why you never tried our audiobooks?
 
Did not have a computer, tablet, or smartphone that could play audiobooks
 
Decided I didn’t need audiobooks as a resource
 
Book download process was confusing; could not figure out how to play
 
Library did not have the books I wanted/needed
 
I did not want to try using audiobooks
 
I was blocked from downloading books because I didn’t have proper disability certification
 
Wanted to have text to go along with audio
 
Other
 
 
 
What types of audiobooks did you listen to during your membership?
Never Rarely Sometimes Often Always
* Books for school / Books assigned by teacher
* Books for pleasure
* Books that helped me practice basic reading skills
 
 
How often did you listen to the following types of audiobooks?
Never Rarely Once a Month Twice a Month Once a Week 2+ Times per Week
* Books for school / Books assigned by teacher
* Books for pleasure
* Books that helped me practice basic reading skills
 
 
Based on the importance of certain audiobook listening features, did Learning Ally meet these expectations?
Strongly Disagree Disagree Undecided Agree Strongly Agree
* I could listen when and where he wanted.
* Learning Ally offered flexible playback options (e.g. narration speed, page navigation tools, search, etc.)
* It was important to me to have books read by humans not computers
* The quality of narration met my needs
 
 
Reflecting back, how much do you feel Learning Ally helped in achieving the following objectives?
Not Helpful Slightly Helpful Moderately Helpful Very Helpful Extremely Helpful N/A
* To improve my basic reading skills (get to age appropriate level)
* To help me keep up in school by providing me with school textbooks/literature in a way I can more easily understand
* To provide me with leisure reading materials (non-school related) to support my personal interests and encourage interest in reading
* To reduce time spent on homework
* To improve my confidence
* To accelerate my reading skills (exceed age appropriate level)
* To increase my reading speed
 
 
Based on the importance of certain overall audiobook features, did Learning Ally meet expectations?
Strongly Disagree Disagree Undecided Agree Strongly Agree
* Learning Ally had a wide range of titles for me to access
* Learning Ally had the books I needed for school
* Learning Ally had the books I was interested in
* It was easy to find and download books
* It was important to have unlimited downloads at no additional cost
* It was important to me to have highlighted text to go with audio
 
 
 
* Rate your satisfaction with Learning Ally’s Member Services department.
 
Not Satisfied
 
Slightly Satisfied
 
Moderately Satisfied
 
Very Satisfied
 
Extremely Satisfied
 
N/A - Never Contacted
 
 
 
* Rate your satisfaction overall with Learning Ally.
 
Not Satisfied
 
Slightly Satisfied
 
Moderately Satisfied
 
Very Satisfied
 
Extremely Satisfied
 
 
 
* Do you feel you benefited from having been a Learning Ally member?
 
Yes
 
No
 
 
 
* How would you characterize your reading progress in the last 12 months?
 
Slightly Better
 
Moderately Better
 
Significantly Better
 
 
 
* Why did you decide not to renew your membership? Check all that apply.
 
Learning Ally did not have the books I needed or wanted.
 
I could not figure out how to download the books.
 
The quality of narration was poor.
 
I did not have the right equipment to play audiobooks.
 
I wanted to see the text while listening.
 
I did not like using audiobooks.
 
Audiobooks did not seem to help me.
 
I did not use enough to justify the cost.
 
I have completed my studies and do not need audiobooks anymore.
 
Audiobooks helped my reading enough that now I no longer needs them.
 
I was not eligible or did not provide documentation of a print disability.
 
I found an alternative audiobook provider.
 
Other
 

 
 
 
* Which of the following was the primary reason why you decided not to renew your membership? Choose one.
 
Learning Ally did not have the books I needed or wanted.
 
I could not figure out how to download the books.
 
The quality of narration was poor.
 
I did not have the right equipment to play audiobooks.
 
I wanted to see the text while listening.
 
I did not like using audiobooks.
 
Audiobooks did not seem to help me.
 
I did not use enough to justify the cost.
 
I have completed my studies and do not need audiobooks anymore.
 
Audiobooks helped my reading enough that now I no longer needs them.
 
I was not eligible or did not provide documentation of a print disability.
 
I found an alternative audiobook provider.
 
Other
 
 
 
 
* What alternative audiobook provider did you choose?
   
 
 
 
* Would you have changed your mind and renewed your membership if Learning Ally did any of the following? Check all that apply.
 
Person called you and instructed you on how to search, download, and listen to an audiobook
 
Had someone to speak with about reading disabilities and audiobooks
 
Provided more specific directions on how best to use audiobooks
 
Provided a larger selection of books
 
Had better narrators
 
Offered more playback hardware alternatives
 
Shared the new titles added to the library every month
 
Provided a better audiobook search tool
 
Added more VOICEtext titles to the library (text highlighting synched to audio)
 
Offered at a lower cost

 
 
 
* Would you recommend Learning Ally to a friend?
 
Very Unlikely
 
Unlikely
 
Neutral
 
Likely
 
Very Likely
 
 
 
* Please describe if there’s anything else you would suggest Learning Ally do to make its audiobook service more compelling.
   
 
 
 
* Please indicate what other services you have used in the past two years or are currently using. Check all that apply.
Formal Lesson-Based Programs/Approaches
 
Hooked on Phonics
 
Orton-Gillingham
 
Scholastic Resources
Tutoring (not through school)
 
Sylvan Learning Center
 
Kumon
 
Reading specialists
 
Other private tutor
Supplemental Reading Aids
 
Electronic Readers (e.g. Kurzweil)
 
Apps (LeapFrog, VTech Reading, iPad Reading Apps)
 
Audiobooks
Other Services
 
Other special classes/before or after school support
 
Attending private schools
 
Homeschooling
 
I do not and have not used other services in the past two years
 
Other (Please Describe)
 

 
 
 
* What of the above have had the most favorable impact for you? Choose up to three.
Formal Lesson-Based Programs/Approaches
 
Hooked on Phonics
 
Orton-Gillingham
 
Scholastic Resources
Tutoring (not through school)
 
Sylvan Learning Center
 
Kumon
 
Reading specialists
 
Other private tutor
Supplemental Reading Aids
 
Electronic Readers (e.g. Kurzweil)
 
Apps (LeapFrog, VTech Reading, iPad Reading Apps)
 
Audiobooks
Other Services
 
Other special classes/before or after school support
 
Attending private schools
 
Homeschooling
 
I do not and have not used other services in the past two years
 
Other (Please Describe)
 

 
 
 
* Estimate how much you spend annually on reading support tools and aids (outside of school tuition).
 
$0-$100
 
$100-$500
 
$500-$1,000
 
$1000-$2500
 
>$2500
 
 
 
* How helpful is your school in addressing your reading challenges?
 
Not Helpful
 
Slightly Helpful
 
Moderately Helpful
 
Very Helpful
 
Extremely Helpful
 
I am not in school
 
 
 
* How would you characterize your level of reading disability/dyslexia?
 
Mild
 
Moderate
 
Severe
 
N/A
 
 
 
* Do you have other learning difficulties (e.g. ADD, ADHD) that affect your reading and/or performance in school?
 
Yes
 
No
 
 
 
* What level of school are you in?
 
Kindergarten – 5th Grade
 
6th Grade – 8th Grade
 
9th Grade – 12th Grade
 
College
 
Not in school. What was your last completed grade in school?