AdEmotion | QuestionPro

* Which of these faces shown here best expresses how you feel overall about this ad?

* You said you feel Generally there are different levels of an emotion that we can feel such as, for example, if we are (selected emotion) we could feel ‘a little bit’ of (selected emotion) or ‘medium level of (selected emotion)’ or ‘very high level of (selected emotion),’ keeping this in mind, to what degree did this ad make you feel (selected emotion)?

Very Little	Medium
Very

You said you feel (see respondent response in Q1). Can you tell me the most important reason for this feeling of (selected emotion)?

Any other reason?

For those NOT selected 'happy' in Q1. You said you feel (see respondent response in Q1), please provide one most important change you would recommend in this advertisement which if the implemented will make you choose a ‘happy face.’

ASK ONLY THOSE WHO CHOSE FACES 'HAPPY' in Q1. You said you feel_______________________, (see respondent response in Q1), pls provide one most important recommendation which will make you even happier.

* SCENE 1- We will now show you the ad again and will ask you about how you feel about different parts of the advertisement. We will show you parts of advertisement one by one from beginning to the end and ask your opinion about how you felt after you have seen those specific parts of the ad.

SCENE 2- We will now show you the ad again and will ask you about how you feel about different parts of the advertisement. We will show you parts of advertisement one by one from beginning to the end and ask your opinion about how you felt after you have seen those specific parts of the ad.

By looking at this card, can you tell me your monthly household income? By Monthly Household Income I mean earnings from salary, business, profit, interests etc by the members of your the households

PKR 7001 – 9000

PKR 9001 – 11,000

PKR 11,001- 13,000

PKR 13,001 – 15,000

PKR 15,001 – 20,000

PKR 20,001 – PKR 25,000

PKR 25,000 +