Addictive Expressions Product/Service design - CO

1. Based on your experience, how does [PRODUCT] compare with [OTHER_BRAND_PRODUCT]?

[PRODUCT] is better

About the same

[PRODUCT] is worst

Not sure

2. How often do you typically use [PRODUCT]?

3. Where do you primarily use [PRODUCT]?

At home

At the office

Another location

Do not use it

4. How frequently are you using [PRODUCT] as compared to a month a go?

More frequently

About the same

Less

Not sure

5. Do you wait for [PRODUCT] to go on sale to purchase it?

Yes

No

6. Do you typically read the back and side panel of the [PRODUCT]s package?

Yes

No

Don't remember/Not sure

7. How familiar are you with [PRODUCT]

Use it on a regular basis

Use it sporadically

Heard of it but never used it

Never heard of it

8. What other brands of [PRODUCT_CATEGORY] have you heard of or used before?

9. Which of the following attributes enticed you to try the [PRODUCT] (initially)?

10. Comments: