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  1. Surveys
  2. 2017
  3. May
  4. A
  5. A Survey on Customer Sanctification on Starbucks’
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Questions marked with a * are required Exit Survey
 
 
The purpose of this study is to determine the level of satisfaction of Starbucks customers. The results of this survey will be used for academic purpose only. All respondents will remain confidential. 
 
 
 
Section 1- General Information
 
 
 
* Gender
 
Male
 
Female
 
 
 
* Age?
 
18-24
 
24-29
 
30-34
 
35-39
 
40-44
 
 
 
Please rate you Starbucks experience at Abu Dhabi University based on the Following criteria. Please read each statement and indicate to what extent you agree or disagree with each statement. 
 
 

Price

Strongly Disagree Disagree Neutral Agree Strongly Agree
*

Starbucks offers expensive products compare to its value
* Starbucks’ prices are affordable
*

Prices in Starbucks are higher compared to other coffee shops
* I wouldn’t mind if Starbucks increased its prices further, it’s still cheap coffee shop. 
 
 
Quality
Strongly Disagree
Disagree
Neutral Agree
Strongly Agree
*

Everything that I have tried in Starbucks is of the highest quality
* I go to Starbucks because of the quality of the coffee.
* Starbucks should improve the quality of drinks
*

Starbucks has the worst quality of coffee compare to other coffee shops. 
 
 

Time

Strongly Disagree Disagree Neutral Agree Strongly Agree
* Delivery speed is one of the reasons why I choose Starbucks
* I waste a lot of time every morning in Starbucks waiting lines.
* I believe Starbucks’ Baristas are very quick in serving compare to other coffee shops.
* In my opinion Starbucks’s should do something to reduce customer’s waiting time. 
 
 
Location
Strongly Disagree Disagree Neutral Agree Strongly Agree
* I go to Starbucks because it’s closer to my classes/my work.
* I wouldn’t go to Starbucks if I had alternative choice. 
* The location is one of the reasons why I choose Starbucks
* Even when at home, I would go to Starbucks if  it is far from my place.
 
 
Customer service 
Strongly Disagree Disagree Neutral Agree Strongly Disagree
* Starbucks staff are very friendly
* I have faced very unpleasant situation with Starbucks employee 
* I believe Starbucks’ should focus more on employee’s training programs to deal with customers. 
* Quality of Starbucks customer service is one of the best in the market.